Fiat apparently has lofty expectations for the 2014 Jeep Cherokee – lofty enough to see the new model lead the charge of 800,000 unit sales for 2013 alone. Company CEO Sergio Marchionne made the comments this week while speaking with admirable confidence at the Geneva Motor Show.
“Jeep’s international development is one of the strengths of the group now,” he said before going on to predict record-breaking success for the 2014 Cherokee.
“Last year we sold more than 700,000 Jeeps and this year we’re aiming to sell more than 800,000. With the new Cherokee coming out in May we’ll be in the largest segment in the U.S., and that’s important.”
During the course of last year, over 701,000 units were shifted by Jeep which represented a significant spike from the near 675,000 recorded in 1999. Sales in Asia in particular have been growing strongly over recent years and rocketed 94% last year alone, representing one of the most potentially lucrative markets for the 2014 Grand Cherokee.
Back in the US, Jeep sales rose 13% during 2012, while Latin America and European sale were also up and impressive 18% and 29% respectively.
Marchionne once again reminded the world that the 2014 Jeep Cherokee will launch in May, when it will take the place of the outgoing Jeep Liberty midsize. This year will also see significantly revamped and market-hungry versions of the Jeep Grand Cherokee, along with the Jeep Patriot and the Jeep Compass.