Brace yourself for the arrival of the 2014 Chevrolet Silverado – a stunning success story in the making.
Think of the United States in terms of vehicles and what springs instantly to mind? It would be fair to say that pickup trucks and the gleaming Chevrolet badge wouldn’t be too far off.
At this year’s Detroit based North American International Motor Show, a new addition to the all-American pickup truck family was revealed to an eager audience. Pickup trucks seem to be judged and chosen by consumers primarily on their pick-up truck characteristics; namely how big and strong they are. This is generally apparent in how much of a load the truck can tow and engine size (read: how powerful). In terms of aesthetics, the size of the front grille is also an important consideration; one that seems to growl at you is probably just big enough. The newly unveiled 2014 Chevrolet Silverado 1500 follows this pick-up truck success bible to the letter.
Happily, North America’s sliding automobile market is now in a state of recovery, albeit a slow recovery. The market analysts at Chevrolet have obviously made a calculated decision that now would be a good time to release this beast. In terms of improvements from its predecessor, the new 2014 Silverado 1500 delivers a more efficient ride as a result of better engine technology. The chassis has also bee improved. There’s precious little information out there on how much the new model will set you back however so we’re going to need to wait until at least autumn of this year to work out if we can afford one.
In other automobile news, the first 2014 Corvette was purchased at the weekend by none other than NASCARs own Rick Hendrick. Setting him back a pretty penny at in excess of a million dollars, Rick will have to wait to have a play in his new baby until early autumn when the production line starts rolling. The 449 bhp, 6 speed V8 will not cost anywhere near this price for us mere mortal, retailing at around $60k for the more basic model. However we won’t be able to design every little detail on our models, unlike Mr Hendrick.