When looking to revamp the 2013 Toyota Avalon for today’s decidedly more discerning market, the automaker made clear efforts to take what it had already done rather and add a lavish dose of refinement to the interior. Sadly however, while Toyota’s best efforts are certainly worthy of respectful applause, they didn’t quite nail it, in all honestly.
As has been the case with all existing and prior models, the 2013 Toyota Avalon isn’t exactly gunning for the hip and your market segment. Quite to the contrary, but it does however seem hat this time around, Toyota was hoping to broaden the appeal of the 2013 Avalon beyond the usual older end of the market by adding some decent luxuries and a new dynamic to the overall driving experience.
In the simplest possible terms, they’re achieved this to a level of about 50%.
Take the wheel of the 2013 Avalon and you immediately get the sense of a sportier feeling care, but at the same time it doesn’t have the kind of handling or stability that would give you the confidence to really throw it around any corners. Likewise, while the interior is roomy, comfortable and has been lavished with plenty of new luxuries and refinement, the ride of the 2013 Avalon is rough, rowdy and in some instances downright harsh.
Or to put it another way, each of the new touches and updates for the 2013 Avalon seems to come in-tow with a with a rather large ‘but’ or ‘however’.
On a positive note however, it is difficult to take much away from the new Avalon in terms of being a fine sedan in its own right and Toyota’s efforts to up the ante are clear both inside and out. Comfort has been furthered for its existing market segment and high-end connectivity options are also on the cards for the younger crowd.
The only question is however: does the new 2013 Toyota Avalon do enough to win over a decent chunk of both markets, or has it stripped itself of what made it so appealing to its primary older market in the first place?