Can the 2013 Ford Fusion redefine its category?
America’s midsize sedan auto category is often seen as the most vanilla-flavored of them all. Practical, essential and in some ways admirable – though largely as exciting as a glass of lukewarm water. Differences are certainly evident, though subtle to say the least – something the 2013 Ford Fusion appears hell-bent on breaking away from.
With a new ad campaign for the 2013 Fusion scheduled to kick off in November, Ford is looking to reinvent its own interpretation of the “bland” midsize market with an all-new caliber of sensible sedans.
Speaking ahead of the enormous ad campaign for the 2013 Ford Fusion, company VP Jim Farley was keen to point out that overall style and design really should not have to be an afterthought in order to allow an automaker to focus on economy and gas-mileage. Even just a glance at the 2013 Fusion is enough to see that they’ve really take the idea seriously – spot one in the rearview mirror and you’d be forgiven for thinking you were being tailed by an Aston Martin.
Really – the front grille could have been lifted from a supercar.
As expected, the 2013 Fusion comes with a handful of options in terms of power-plants, which include two Eco-Boost turbos, a hybrid, a plug-in hybrid and the standard gas option. Ford has openly stated that the core purpose of the new 2013 Fusion is to create exactly that – i.e. the perfect fusion of performance, practicality and incredible overall looks.
The ad campaign has been built around the idea of the 2013 Ford Fusion being the “last car standing” as its key rivals appearing alongside it fade away one by one. The second ad to follow later in the month also shows the 2013 Fusion driving off a cliff – not recommended by us or by Ford.