Good news for the likes of Apple and Google – Smartphone and Tablet PC sales are once again expected to explode throughout the course of 2013 and break pretty much every record in the book. The bad news however is that competition is also expected to step up to its fiercest levels yet, which means that those unable to cut it with the consumer are likely to suffer their most trying year to date.
According to analysts at CCC Insights, new innovations and developments are going to see things change quite radically over the next 12-months. In addition, the group also made the prediction that the form factor and feel of mobile devices will be of lesser significance to buyers, as the overall experience and available app library takes precedence.
“In 2013, we think some of the most innovative mobile phone experiences will come from newly launched platforms like BlackBerry OS 10 and newcomers like Firefox OS and Tizen. They’ll offer fresh ways of doing things with your phone that’ll move the whole industry forward. Their innovations will underline why experiences, not hardware, are the future of the smartphone business,” according to a recent statement from CCC.
In addition, the analyst group also suggested that 2013 could see an eventual Amazon Kindle Phone release date come about as a collaborative project between the online retail giant and HTC.
If true, the projections paint a picture of a year that will see the extensive efforts of current underdogs like RIM rewarded, while those looking to play it safe and follow the trends of 2012 will likely be left standing. Apple’s iOS and Google’s Android will of course have little to worry about for probably the rest of the decade at least, but it remains to be seen how well Windows Phone and those lower down the pecking-order cope with the evolution of the market.