All attention directed Apple’s way over recent months has of course been that of an iPhone 5 or iPad Mini persuasion – both of which launched to the usual fanfare. However, besides its primary tablet, Smartphone and notebook ranges lies another that continues to deliver an important line of revenue to the Cupertino company – the desktop iMac range.
While Apple’s third-quarter revenue results topped a lofty $35 billion, sales of desktops including the MacPro and the iMac were considerably down – 19% below last year to come out at $1.28 billion. Analysts were generally quick to explain that the reason behind the slump was once of deliberate moves to clear remaining inventory, at a time when the market as a whole is shifting more and more toward mobile computing as a primary alternative.
It probably didn’t help that Apple seemed to have neglected its iMac range, which in direct contrast to its iOS counterparts hadn’t seen a hardware upgrade since May last year, nor a physical facelift since 2009.
However, with the 2012 iMac Apple really appears to have gone to town, coming out with a stunning unit just 5mm thick at the edges. The 2012 iMac case is in whole 40% smaller than the previous iMac, which is most due to the elimination of the DVD drive and the use of high-end flash memory.
iOS products may have attracted the most attention over recent weeks, but the truly dedicated Apple-devotees have hailed the 2012 iMac as perhaps the coolest.
The success or otherwise of the 2012 iMac remains to be seen, but it once again goes without saying that Apple’s main rivals will be playing a rather serious game of catch-up. With the Christmas buying season just getting into full swing however, the timing at least could not be better for the 2012 iMac launch.